Social media is an important tool which some departments may wish to utilize to communicate with their audiences—current students, alumni, and prospective students.
Social media guidelines
Before establishing a social media presence, departments are strongly encouraged to evaluate whether they have the time, personnel, and resources to maintain an active and up-to-date profile from year to year. Instead of creating a social media profile, departments should consider existing options for communicating with current students such as developing a stronger, intentional presence on the WWU app or creating an email communication plan.
If you do choose to establish a social media presence, the following guidelines should be kept in mind:
Alert MUR that you wish to create a social media presence for your department and add MUR as an administrator on your account. This is a useful precautionary measure in case of an emergency such as a lost password. Please note that MUR will not be monitoring comments or messages to your profile, this must be provided for within the department.
Use the naming convention: “Walla Walla University Department Name” It is recommended that you spell out Walla Walla University (rather than abbreviating “WWU”) and use your official department name for clarity and consistency.
Do not use the WWU logo as your profile image.
Remember that your social media profile should be considered a secondary communication tool. If you are posting an event on Facebook, be sure that it is first listed on the university’s calendar.
Similarly, if you have updates regarding your department as a whole—faculty changes, colloquium events, new programs—make sure your department page is updated with this information before posting about it on social media.
Be clear about who in your department is responsible to keep this profile updated, profiles which do not regularly publish new content reflect poorly on your department and the university. If you would like assistance creating a content plan for your department or learning how to schedule posts in advance, please contact MUR.
A great way to help generate content on your profile is to monitor official WWU channels and re-share content when appropriate. If you tag the university’s official Facebook/Instagram/Twitter accounts (or otherwise let MUR know you have posted), your content may often be shared on the official accounts to a wider audience.
All content shared from your social media platforms should be tasteful and reflect university policies.
When you share photos on your account, ensure that you first have permission from the owner.
Do not use your social media profiles to livestream.
Resources for managers
When you create a social media profile, it's important to have a plan for the content that you will be publishing. A content calendar can help you plan ahead and will lead to higher quality and more consistent content that engages your audience effectively. MUR has developed a content calendar template that you can use to help you create your content strategy.
Once you've used the content calendar to develop a plan for what and when you will be posting on your social media platforms, it can be helpful to schedule posts to automatically publish on their own. There are two ways to do this:
1. Schedule content natively within individual platforms:
- Schedule Facebook posts >
- Schedule Twitter posts >
- Note: Instagram does not support auto-scheduling at this time
2. Use a free third-party scheduler:
- Schedule posts on Facebook and Twitter via Hootsuite >
- Schedule posts on Facebook and Twitter via Buffer >
- Schedule Instagram posts via Later >
If you choose to schedule posts using any of these methods, please do continue to check your accounts for notifications at least once a day and remain aware of what is coming up in the schedule to be auto-posted. While scheduling can be a time-saver, it's not a leave it and forget it solution. If you have any questions about these methods, please contact Marketing and University Relations.