More and more people are realizing the importance of design that provides high quality aesthetic and functional value. The designers that can provide this understand the specific needs of both their clients and their clients' customers and are able to create products that perform to their full potential, satisfying both client requirements and consumer desires.
Two of the most important things for designers to understand are how people use products and how they take in information. Whether designing a brochure that advertises a new car, an interactive web site about the new car, or the body of the new car itself, designers must place things where the user needs and expects them to be for the design to be most successful. They must also make everything quick and easy to use and understand.