Rice for Cambodia Campaign 2008

Positive Life Radio's annual campaign provides food

By: Becky St. Clair

A Cambodian man prepares to haul his allotment of rice home. The rice was made possible by PLR's Rice for Cambodia Campaign.

Positive Life Radio (PLR), the Christian radio station located on the campus of Walla Walla University, recently held its eighth annual Rice for Cambodia Campaign.  The goal of the campaign is to raise money to buy rice for the people of Cambodia, giving them much-needed food that will sustain them for several weeks.

This year, PLR received donations from just over 1,200 contributors.  Donations totaled $192,106, which is enough to purchase rice to feed over 57,000 Cambodians for an entire month.

“This will have an amazing impact on the country, where the need is great,” says Kevin Krueger, general manager of the Positive Life Radio Network.

Contributors called from all around the PLR network broadcast area: Spokane, Wenatchee, Yakima, Lewiston, Pullman, La Grande, Tri-Cities, Walla Walla, and College Place, as well as from around the country, as Netcast listeners responded as well.

A number of WWU students and volunteers from the WW Valley helped answer phones during the campaign, arriving at 6 a.m. every day.  There were many times when all thirteen phone lines were busy non-stop as staff and volunteers received calls of support.  

"The support was overwhelming," says Krueger.  "Last year just over $180,000 came in.  We're so grateful for the generosity of our listeners toward this project.  To go past last year's total during a time when economic concerns are forefront on everyone’s minds says a lot about our listening family."

In July 2009, Krueger will accompany a team to Cambodia to hand out the rice.  Team members pay their own way for the mission trip, and overhead expenses are paid for with other fundraising efforts.  This allows 100 percent of what PLR listeners give to go toward purchasing rice and getting it to the villages in need.

Contributions to the 2008 Rice for Cambodia Campaign are still welcomed.  Pledges of support can be made by calling Positive Life Radio at 800-355-4757.  All gifts received prior to March 30, 2009 will go toward the July 2009 mission trip.

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