School of Business

Josefer Montes, Dean; Andrew Dressler, Mihail Motzev, Dana Thompson, Bruce Toews, Steve Van Orden.

Within the context of Walla Walla University's mission, the School of Business provides a high-quality business education which prepares graduates for successful careers and advanced studies. The learning environment fosters teamwork, leadership skills, ethical conduct, character development, and a spirit of service consistent with Christian values.

Bachelor degrees in the School of Business are fully accredited by the Accreditation Council for Business Schools and Programs, a leading accreditation association for business schools with a focus on teaching excellence.

Degrees Offered.

Bachelor of Business Administration (BBA), a professional degree designed for students planning to enter the job market or graduate programs. Concentrations include accounting, entrepreneurship and small business management, finance, international business, management, and marketing. No minor is required.

Bachelor of Arts (BA), with a major in Business Administration, is available to students who wish a broader liberal arts preparation than that provided by the BBA. A minor from outside the School of Business and foreign language study are required.

Bachelor of Science (BS) in Business Administration provides more flexibility than is provided by a BBA degree. This degree serves students who plan to enter graduate school, medical school, dental school, law school, etc. No minor is required.

Bachelor of Science (BS) in Automotive Management, jointly offered by the School of Business and the Technology Department, combines automotive technology and business to prepare students for managing automotive businesses. No minor is required.

Bachelor of Science (BS) in Aviation Management, jointly offered by the School of Business and the Technology Department, combines aviation technology and business to prepare students for managing aviation businesses. No minor is required.

Bachelor of Science (BS) in Information Systems, jointly offered by the School of Business and the Computer Science Department, combines computer technology and business to prepare students for positions as programmers, systems analysts, and network administrators. No minor is required.

Associate of Science (AS) provides students an opportunity to gain the basic knowledge and skills required for initial job placement.

Minors are available in business, economics, information systems, and marketing.

A maximum of 12 credit hours applied to one business major, minor, or concentration may also be applied to a second business major, minor, or concentration.

Students planning on graduate study should check the specific graduate school admission requirements. Graduate programs may have admission requirements in addition to a WWU baccalaureate degree in business.

Candidacy Requirements for all Baccalaureate Degrees in Business. To be admitted into candidacy for all baccalaureate business degrees (not including interdisciplinary business degrees), students must successfully complete pre-candidacy courses and a satisfactory candidacy portfolio.

Pre-Candidacy Courses:

*GBUS 160 Introduction to Business may substitute for GBUS 161.

Candidacy Portfolio:

1. Complete an Application for Candidacy.

2. Write an essay addressing (a) Why did you come to WWU? (b) Why have you chosen a business major? (c) What are your future goals in terms of careers and accomplishments?

3. Submit a current resume.

Privileges of Candidacy:

After satisfactory completion of pre-candidacy courses and portfolios, candidates are eligible to:

• Enroll in the following upper division courses: GBUS 463 and MGMT 489.

• Apply for scholarships and awards granted by the School of Business.

• Be recommended for entry into Delta Mu Delta, an international honor society in business administration.

• Run for office in any clubs sponsored by the School of Business.

BACHELOR OF BUSINESS ADMINISTRATION (BBA)

A student seeking the BBA degree must complete 68 quarter hours of core requirements and a 36-quarter hour concentration in one area of business. In addition, students must complete the required cognates, the general studies program, and all baccalaureate degree requirements as outlined in this bulletin. Senior students are required to take the Major Field Test in Business.

Bachelor of Business Administration Core and Cognate Requirements:

Core Requirements:

Lower Division Courses:

Upper Division Courses:

*GBUS 160 Introduction to Business may substitute for GBUS 161

**Six quarters required or number of quarters in residence as a declared business major at WWU, whichever is less

Cognates:

*Prerequisites Required

ACCOUNTING CONCENTRATION (BBA)

Certified Public Accountant Examination

In most states, 225 quarter (150 semester) hours are required to write the CPA Examination. The effect of this requirement is to add 33 quarter hours above the Walla Walla University degree of 192 quarter hours. The specific education requirements to write the CPA Examination differ from state to state, so careful planning is needed to ensure that the requirements are fully met. You may generally satisfy the 225-hour requirement by completing a BBA degree with an accounting concentration and one of the following:

• Various courses such as accounting, finance, writing, etc.,
• A second BBA concentration,
• Graduate study in accountancy, taxation, computer information systems, business administration, etc.

ENTREPRENEURSHIP AND SMALL BUSINESS MANAGEMENT CONCENTRATION (BBA)

FINANCE CONCENTRATION (BBA)

INTERNATIONAL BUSINESS CONCENTRATION (BBA)

(One quarter of continuous post-secondary study or work in a country other than the U.S. or Canada is required.)

*Electives must be approved by the School of Business adviser and may be chosen from RELH 303, RELM 233, SOCI 204; any non-U.S. geography, political science, or history; business, and modern language. At least four (4) credits must be business and at least four (4) credits must be other than business.

MANAGEMENT CONCENTRATION (BBA)

MARKETING CONCENTRATION (BBA)

*Electives must be approved by the School of Business adviser and may be chosen from business, communications, art, psychology and graphics courses.

BUSINESS ADMINISTRATION MAJOR (Bachelor of Science)

A student majoring in business administration must complete 76 quarter hours in the major, the required cognates, the general studies program, and all baccalaureate degree requirements as outlined in this bulletin. Senior students are required to take the Major Field Test in Business.

Core Requirements:

Lower Division Courses:

Upper Division Courses:

Cognates:

*Prerequisites Required

BUSINESS ADMINISTRATION MAJOR (Bachelor of Arts)

A student majoring in business administration must complete 62 quarter hours in the major, the required cognates, a minor from outside the School of Business, the general studies program, which includes a foreign language, and all baccalaureate degree requirements as outlined in this bulletin. Senior students are required to take the Major Field Test in Business.

Core Requirements:

Lower Division Courses:

Upper Division Courses:

Cognates:

*Prerequisites Required

AUTOMOTIVE MANAGEMENT MAJOR (Bachelor of Science)

The automotive management major is a joint program offered by the School of Business and the Department of Technology. See the Interdisciplinary Programs section of this bulletin.

AVIATION MANAGEMENT MAJOR (Bachelor of Science)

The aviation management major is a joint program offered by the School of Business and the Department of Technology. See the Interdisciplinary Programs section of this bulletin.

INFORMATION SYSTEMS MAJOR (Bachelor of Science)

The information systems major is a joint program offered by the School of Business and the Computer Science Department. See the Interdisciplinary Programs section of this bulletin.

BUSINESS (Associate of Science)

A student specializing in business must complete 46 quarter hours in business, the required cognates, the general studies program, and all associate degree requirements as outlined in this bulletin.

Core Requirements:

Cognates:

BUSINESS MINOR

ECONOMICS MINOR

INFORMATION SYSTEMS MINOR

The information systems minor is a joint program offered by the School of Business and the Computer Science Department. See the Interdisciplinary Programs section of this bulletin.

MARKETING MINOR

ACCOUNTING COURSES (ACCT)

ACCT 201, 202, 203 PRINCIPLES OF ACCOUNTING 4, 3, 3

Study of accounting concepts and procedures required in the accumulation and presentation of data needed for decision making. ACCT 203 may be taken before ACCT 202.

ACCT 235 FUNDAMENTALS OF INCOME TAX 2

Fundamentals of United States federal income taxation and preparation of personal income tax returns.

ACCT 321, 322, 323 INTERMEDIATE ACCOUNTING 3, 4, 4

Study of financial accounting concepts and content, construction, and analysis of financial statements within the framework of generally accepted accounting principles. Prerequisite: ACCT 202.

ACCT 331 MANAGERIAL COST ACCOUNTING 4

Study of standards and budgets for control, cost-volume-profit relationships, discretionary and committed costs, application of overhead and analysis of variances, accounting systems for accumulating cost data, responsibility centers and controllable costs, long-range planning, and capital budgeting; quantitative techniques and computer problems applied to cost accounting. Prerequisite: ACCT 203.

ACCT 335 PERSONAL INCOME TAX 4

Study of United States income taxation laws and regulations relating to tax planning and preparation of individual income tax returns.

ACCT 341 ACCOUNTING INFORMATION SYSTEMS 4

Study of computerized accounting information systems and programs, including internal controls, systems documentation and analysis, and accounting software packages. Prerequisite: ACCT 202, CIS 140.

ACCT 350 NOT-FOR-PROFIT AND GOVERNMENT ACCOUNTING 4

Study of the application of accounting principles, procedures, and presentations for not-for-profit and government institutions. Prerequisite: ACCT 202. Offered odd years only.

ACCT 421 ADVANCED ACCOUNTING 4

Preparation of consolidated financial statements, partnership accounting, foreign currency transactions, and translation of foreign currency financial statements. Prerequisite: ACCT 322. Offered even years only.

ACCT 430 AUDITING 5

Study of the auditing standards and concepts observed by certified public accountants in the examination of financial statements of business and other organizations. Prerequisite: ACCT 323, or permission of instructor.

ACCT 435 BUSINESS TAXATION 4

Study of United States federal income taxation of corporations, partnerships, and fiduciaries. Prerequisite: ACCT 335. Offered odd years only.

ACCT 494 COOPERATIVE EDUCATION/INTERNSHIP 0-4

Practical experience allowing application of classroom learning. Requirements include a minimum of 120 hours of documented work experience and a reaction paper. See the Cooperative Education information in the Nondepartmental section of the Bulletin. Graded S or NC.

COMPUTER INFORMATION SYSTEMS COURSES (CIS)

CIS 140 COMPUTER BUSINESS APPLICATIONS 4

Studies spreadsheet application with emphasis on problem solving for business using Microsoft Excel; and introduces database software using Microsoft Access. Prerequisite: working knowledge of personal computers and Microsoft Office.

CIS 150 INTERMEDIATE DATABASES 1

Studies database functions, including design of database tables, queries, forms, and reports using Microsoft Access. Prerequisite: CIS 140.

CIS 240 ADVANCED SPREADSHEETS 1

Studies advanced spreadsheet functions, including statistical methods, modeling, simulations, decision-making, optimizing, troubleshooting, and creating applications using Microsoft Excel and Visual Basic. Prerequisite: CIS 140.

CIS 250 ADVANCED DATABASES 1

Studies advanced database functions, including creating and maintaining databases, enhancing tables, and advanced queries and reports using Microsoft Access. Prerequisite: CIS 150.

CIS 301 MANAGEMENT INFORMATION SYSTEMS 4

An analysis of information systems as the operational mechanism of the management process. The technology used, the systems development process and the application of information systems to the major business cycles are all investigated. Topics include the history of computers, information technology, managerial and ethical issues, structure, analysis, development and implementation of information systems that support a wide range of organizational functions. Prerequisite: CIS 140.

CIS 330 E-BUSINESS 4

Introduces the information content, implementation, operational, managerial, business and ethical issues that are essential to doing business on-line. It also examines the use of information systems both inside and outside of the firm in the context of the highly dynamic e-commerce business environment. Offered even years only.

ECONOMICS COURSES (ECON)

ECON 204 FUNDAMENTALS OF ECONOMICS 4

Deals with basic concepts in economics for the liberal arts and social sciences. Topics covered include the basic financial system, fiscal and monetary policy of the U.S. government, income distribution, poverty, education, and environmental concerns. Course does not apply toward the fulfillment of the economics requirement for business majors.

ECON 211 PRINCIPLES OF MACROECONOMICS 4

Deals with basic concepts of macroeconomics. Topics covered include the concept of supply and demand, the U.S. financial system, aggregate economic activities such as the level of employment, price levels, and the gross national product. The course also examines fiscal and monetary policies of the U.S. government and their impact on the economy.

ECON 212 PRINCIPLES OF MICROECONOMICS 4

Deals with basic concepts in microeconomics. Topics include the theory of rational consumer behavior, application of the factors of production, labor markets, and the implication of market failures. Prerequisite: ECON 211.

ECON 441 FINANCIAL MARKETS AND INSTITUTIONS (or FINA 441) 4

Study of the functional activities of the institutions and markets that comprise the American financial system; emphasizes the nature and functions of money, credit and banking. Prerequisites: ECON 211 and FINA 351.

ECON 460 METHODS OF FORECASTING (or FINA 460) 4

Introduces the methodology and techniques used in business forecasting (both qualitative and quantitative). It covers modeling, statistical estimation and hypothesis testing, and simulation of economic and financial relationships. Prerequisites: GBUS 263 or equivalent. Offered odd years only.

ECON 488 INTERNATIONAL TRADE AND FINANCE (or FINA 488) 4

Study of alternative theories on trade, analyzes theoretical impact of trade on employment, economic growth and welfare, and the implications of protectionism on the economy; also studies the foreign exchange systems, and the conduct of monetary policy in an open economy. Prerequisites: ECON 211. Offered even years only.

FINANCE COURSES (FINA)

FINA 101 PERSONAL FINANCE 2

Introduction to personal financial planning and management. Topics include cash and risk management, investment and tax planning, retirement and estate planning, personal financial ethics, and stewardship.

FINA 351 MANAGERIAL FINANCE 4

Study of the theory and methods of financial management in corporate enterprises. Main topics include financial statement analysis, time value of money, debt and equity valuation, capital budgeting, risk and return, security market efficiency, capital structure, dividend policy, working capital management, derivative securities, and international finance.

FINA 365 RISK AND INSURANCE 4

Study of the principles of insurance, types of insurance, insurance contracts, and risk management for individuals and business firms. Offered odd years only.

FINA 367 REAL ESTATE PRINCIPLES 4

Study of the principles of real estate ownership, acquisition, sales, financing, valuation, investment, and property management. Offered even years only.

FINA 441 FINANCIAL MARKETS AND INSTITUTIONS (or ECON 441) 4

Study of the functional activities of the financial markets and institutions that comprise the American financial system; emphasizes the nature and functions of money, credit, and banking. Prerequisites: ECON 211 and FINA 351.

FINA 451 INVESTMENTS 4

Study of the principles of making sound investments in the securities markets, managing investment portfolios, and evaluating securities; the function of speculation, the hedging operation, and the evaluation of market risks.

FINA 460 METHODS OF FORECASTING (or ECON 460) 4

Introduces the methodology and techniques used in business forecasting (both qualitative and quantitative). It covers modeling, statistical estimation and hypothesis testing, and simulation of economic and financial relationships. Prerequisites: GBUS 263 or equivalent. Offered odd years only.

FINA 488 INTERNATIONAL TRADE AND FINANCE (or ECON 488) 4

Study of alternative theories on trade, analyzes theoretical impact of trade on employment, economic growth and welfare, and the implications of protectionism on the economy; also studies the foreign exchange systems, and the conduct of monetary policy in an open economy. Prerequisites: ECON 211. Offered even years only.

FINA 494 COOPERATIVE EDUCATION/INTERNSHIP 0-4

Practical experience allowing application of classroom learning. Requirements include a minimum of 120 hours of documented work experience and a reaction paper. See the Cooperative Education information in the Nondepartmental section of the Bulletin. Graded S or NC.

GENERAL BUSINESS COURSES (GBUS)

GBUS 160 INTRODUCTION TO BUSINESS 4

Introductory course designed to acquaint students with the varied activities and diverse roles that make up the American business system. Includes glimpses of many business career opportunities. Not open to senior business majors. Credit will not be allowed for both GBUS 160 and GBUS 161.

GBUS 161 Business Basics 2

Overview of the functional business areas and career opportunities in business. Not open to senior business majors. Credit will not be allowed for both GBUS 160 and GBUS 161.

GBUS 263 BUSINESS STATISTICS 4

Survey of descriptive and inferential statistics with emphasis on business and economic applications. Topics include data collection and presentation (sampling methods, data distributions and graphics, numerical measures, displaying and exploring data), probabilities (basic concepts, probability and sampling distributions) and tools of statistical inference (estimation and confidence intervals, one-sample and two-sample tests of hypothesis, ANOVA, linear regression and correlation, multiple regression and model building). Prerequisites: CIS 140, MATH 121.

GBUS 359 THE AMERICAN ECONOMY (or HIST 359) 4

An examination of the development of the American economy and business systems from the colonial era to the present. It traces the transformation of key United States institutions (the firm, market, government) and themes (strategy, finance, organization) across the centuries, addressing their relevance to current debates. Prerequisite: a general studies history course. Offered even years.

GBUS 361 BUSINESS LAW I 4

An introduction to the judicial system, sources of law, and the legal environment in which individuals and business must operate. Subjects covered include contracts, agency, property, credit, bankruptcy, wills and estates.

GBUS 362 BUSINESS LAW II 4

Continues the study of the legal environment with emphasis on business and the Uniform Commercial Code. Subjects covered include sales, commercial paper, international business law, business organizations, and governmental regulation of business. Prerequisite: GBUS 361.

GBUS 366 OPERATIONS MANAGEMENT AND PRODUCTION 4

The application of management principles and mathematical techniques to production problems and decisions faced in both manufacturing and service organizations. Topics include planning and decision making, forecasting, design, production scheduling, inventory management, network models, quality control, layout and project management problems. Prerequisite: GBUS 263.

GBUS 370 BUSINESS COMMUNICATION 4

Study of the strategies for effective and ethical oral and written business communication. Emphasis is placed on writing letters, memos, reports, and proposals. Additional topics include individual and team communication, intercultural communication, and job-seeking skills. Prerequisites: SPCH 101, ENGL 223.

GBUS 463 BUSINESS ETHICS 4

Introduces students to the various bases from traditional philosophical and Christian sources for ethical decision making. These bases are applied to various ethical issues that organizations must address. Open only to students with senior standing.

GBUS 494 COOPERATIVE EDUCATION/INTERNSHIP 0-4

Practical experience allowing application of classroom learning. Requirements include a minimum of 120 hours of documented work experience and a reaction paper. See the Cooperative Education information in the Nondepartmental section of the bulletin. Graded S or NC.

GBUS 495 COLLOQUIUM 0

Lecture series on current business practice. Graded S or NC.

MANAGEMENT COURSES (MGMT)

MGMT 275 MANAGEMENT OF SMALL BUSINESS 4

Studies the ownership, startup, organization, finance, marketing, business plans, taxation, and exit strategies of small business enterprises. Recommended: ACCT 203.

MGMT 371 PRINCIPLES OF MANAGEMENT 4

Introduction to the concepts of effective management in organizational settings. Primary emphases include management functions (planning, organizing, directing, and controlling), levels of management, and interpersonal skills.

MGMT 373 ORGANIZATIONAL BEHAVIOR (or PSYC 373) 4

The study of the behavior of individuals and groups in organizations with emphasis on the implications for organizational design and management practice. Topics include motivation, leadership, decision-making, organizational culture, power, and conflict. Recommended: MGMT 371.

MGMT 374 HUMAN RESOURCE MANAGEMENT I 4

Emphasizes the importance of human resource management within organizations. Students are introduced to core functions and develop an understanding of the following areas: strategic human resource management; ethical, legal and social considerations; staffing; training and development; and performance appraisal and management. Prerequisite: MGMT 371 or permission of instructor.

MGMT 375 HUMAN RESOURCE MANAGEMENT II 4

Emphasizes core human resource functions and develops student understanding of the following areas: compensation and benefits; safety, health, and legal issues in the work environment; employee and labor relations, along with internal employee relations; and global human resource management. Prerequisite: MGMT 374, or permission of instructor.

MGMT 472 TRAINING AND DEVELOPMENT 4

This class examines needs and characteristics of organizations' employees and the role of business training. Students will develop, implement, and evaluate training seminars. Offered odd years only.

MGMT 475 ENTREPRENEURSHIP (or MKTG 475) 4

Studies the entrepreneurial process. Topics include how to assess the feasibility of ideas, define a market, meet financing requirements, pitch business ideas, and develop an entrepreneurial team. The integration of previous coursework and a business idea into the creation of a viable business plan is required. Students will assess the appropriateness of entrepreneurship as their career choice. Prerequisites: MGMT 275, MGMT 371, MKTG 381.

MGMT 476 MOTIVATION AND LEADERSHIP 4

Advanced topics dealing with individual and organizational factors affecting employee motivation, performance, and satisfaction. Specific attention given to group dynamics, reward systems, and leadership roles. Case studies. Recommended: MGMT 371.

MGMT 488 GLOBAL MANAGEMENT AND MARKETING (or MKTG 488) 4

An analysis of organizational, operational, and marketing problems associated with managing a business in the global environment. Emphasis is placed on culture, laws, and business practices. Prerequisites: MGMT 371, MKTG 381.

MGMT 489 STRATEGIC MANAGEMENT 4

A study of business operations from an integrated viewpoint. Knowledge from the functional areas of business is applied to strategic issues and problems found in several organizational settings. Library research, business simulations, in-depth case analyses, and formal presentations required. Open to students with senior standing only. (Course fees apply).

MGMT 494 COOPERATIVE EDUCATION/INTERNSHIP 0-4

Practical experience allowing application of classroom learning. Requirements include a minimum of 120 hours of documented work experience and a reaction paper. See the Cooperative Education information in the Nondepartmental section of the Bulletin. Prerequisites: MGMT 371 and one other business course approved by School of Business faculty. Graded S or NC.

MARKETING COURSES (MKTG)

MKTG 381 PRINCIPLES OF MARKETING 4

An overview of the field of marketing including the marketing mix variables (product, price, promotion, and distribution), market segmentation, marketing strategy, market research, the role of marketing in the economic system, and consumer demand and behavior. Prerequisite: ECON 212 or permission of instructor.

MKTG 383 PRINCIPLES OF ADVERTISING 4

A study of the principles of advertising creation and planning, copywriting, media selection, budgeting, layout, and design. The advantages and disadvantages of advertising in-house and through agencies are compared. Recommended: MKTG 381.

MKTG 384 CONSUMER BEHAVIOR 4

A study of why, when and how consumption occurs at both individual and group levels. Recommended: MKTG 381, PSYC 130.

MKTG 385 SALES MANAGEMENT 4

An introduction to selling and sales management through the study of effective sales techniques. From prospect identification through gaining agreement and customer follow-up, these techniques add value to an organization while resolving customer concerns. Topics include sales forecasting, sales ethics, principles of bidding, negotiation strategy, problem resolution, and the recruitment, selection and training of the sales force. Offered odd years only.

MKTG 451 MARKET RESEARCH METHODS 4

Introduction to collecting market information from secondary and primary sources. The focus of the class will be the systematic and objective planning, gathering, recording, and analyzing of information in order to develop and communicate recommendations for marketing and business strategies. Prerequisites: GBUS 263, MKTG 381.

MKTG 475 ENTREPRENEURSHIP (or MGMT 475) 4

Studies the entrepreneurial process. Topics include how to assess the feasibility of ideas, define a market, meet financing requirements, pitch business ideas, and develop an entrepreneurial team. The integration of previous coursework and a business idea into the creation of a viable business plan is required. Students will assess the appropriateness of entrepreneurship as their career choice. Prerequisites: MGMT 275, MGMT 371, MKTG 381.

MKTG 481 PUBLIC RELATIONS ( OR PREL 481) 4

An overview of public relations from the perspectives of business and communication; includes history, theory, and hands-on examples. Covers the basics of public relations writing and analyses a firm's public relations in detail.

MKTG 486 MARKETING FOR NOT-FOR-PROFITS 2

An examination of the unique marketing needs of not-for-profit institutions and the application of various strategic marketing methods. Various segments of not-for-profit organizations will be the focus; fine arts, health care, education, social services or churches. Offered even years only.

MKTG 487 MARKETING MANAGEMENT 4

An application of and expansion upon principles covered in the basic marketing course. Emphasis is on the four themes of customer relationship management, technology/internet revolution, brand building, and global marketing. Prerequisite: MKTG 381.

MKTG 488 GLOBAL MANAGEMENT AND MARKETING (OR MGMT 488) 4

An analysis of organizational, operational, and marketing problems associated with managing a business in the global environment. Emphasis is placed on culture, laws, and business practices. Prerequisites: MGMT 371 and MKTG 381.

MKTG 494 COOPERATIVE EDUCATION/INTERNSHIP 0-4

Practical experience allowing application of classroom learning. Requirements include a minimum of 120 hours of documented work experience and a reaction paper. See the Cooperative Education information in the Nondepartmental section of the Bulletin. Prerequisites: MKTG 381 and one other business course approved by School of Business faculty. Graded S or NC.