2002-03 Bulletin
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SCHOOL OF BUSINESS


ACCOUNTING (ACCT)


ACCT 201, 202, 203  PRINCIPLES OF ACCOUNTING 4, 3, 3
Study of accounting concepts and procedures required in the accumulation and presentation of data needed by management for decision making. Courses must be taken in sequence.
 

ACCT 235  FUNDAMENTALS OF INCOME TAX 2
Fundamentals of United States federal income taxation and preparation of personal income tax returns.
 

ACCT 321, 322, 323  INTERMEDIATE ACCOUNTING 3, 4, 4
Study of financial accounting concepts and content, construction, and analysis of financial statements within the framework of generally accepted accounting principles. Prerequisite: ACCT 203.
 

ACCT 331, 332  MANAGERIAL COST ACCOUNTING 3, 3
Study of standards and budgets for control, cost-volume-profit relationships, discretionary and committed costs, application of overhead and analysis of variances, accounting systems for accumulating cost data, responsibility centers and controllable costs, long-range planning, and capital budgeting; quantitative techniques and computer problems applied to cost accounting. Prerequisite: ACCT 203.
 

ACCT 335  PERSONAL INCOME TAX 4
Study of United States income taxation laws and regulations relating to tax planning and preparation of individual income tax returns.
 

ACCT 341  ACCOUNTING INFORMATION SYSTEMS 4
A study of the vital role that computerized accounting information systems and programs play in today’s business world. Includes applications functions, internal control, auditing, systems analysis and control. Prerequisite: CIS 301. Offered odd years only.
 

ACCT 350  NOT-FOR-PROFIT AND GOVERNMENT ACCOUNTING 4
Study of the application of accounting principles, procedures, and presentations for not-for-profit and government institutions. Prerequisites: ACCT 203, ACCT 322 recommended. Offered odd years only.
 

ACCT 421  ADVANCED ACCOUNTING 4
Preparation of consolidated financial statements, partnership accounting, foreign currency transactions, and translation of foreign currency financial statements. Prerequisite: ACCT 323. Offered even years only.
 

ACCT 430  AUDITING CONCEPTS 3
Study of the auditing standards and concepts observed by certified public accountants in the examination of financial statements of business and other organizations. Prerequisite: ACCT 323, or permission of instructor.
 

ACCT 431  AUDITING PRACTICES 3
Study of auditing concepts emphasizing the application and operation of auditing. Methods of preparation of audit programs, work papers, internal control evaluations, and report writing. Prerequisite: ACCT 430.
 

ACCT 435  ADVANCED INCOME TAX 4
Study of United States federal income taxation of corporations, partnerships, and fiduciaries. Prerequisite: ACCT 335. Will be offered 2003-2004.
 

ACCT 494  COOPERATIVE EDUCATION/INTERNSHIP 1-4
Individual contract arrangement involving students, faculty, and cooperating businesses to gain practical experience in off-campus setting. Allows the student to apply advanced classroom learning. Graded S or NC. No credit will be allowed toward the major for the BA in Business. A reaction paper is required. Prerequisites: ACCT 321, 322, and approval by School of Business faculty.
 

BUSINESS EDUCATION (BUED)


BUED 395  METHODS OF TEACHING BUSINESS EDUCATION SUBJECTS 4
Survey of the objectives, methods, and techniques of teaching business education subjects in the secondary school; requires observation, demonstration, and class presentations.
 

BUED 494  COOPERATIVE EDUCATION/INTERNSHIP 1-4
Individual contract arrangement involving students, faculty, and cooperating businesses to gain practical experience in off-campus setting. Allows the student to apply advanced classroom learning. Graded S or NC. No credit will be allowed toward the major for the BA in Business. Prerequisite: Approval by School of Business faculty.
 

COMPUTER INFORMATION SYSTEMS (CIS)


CIS 130  PROGRAMMING FOR BUSINESS I 4
An introductory course in program design, development and structure for business applications, in an object-oriented environment.
 

CIS 230  PROGRAMMING FOR BUSINESS II 4
Additional business programming concepts and techniques, with a focus on updating files, accessing databases and creating object classes. Prerequisite: CIS 130 or CPTR 141.
 

CIS 140  COMPUTER BUSINESS APPLICATIONS 4
Fundamental and intermediate spreadsheet and database software applications emphasizing problem solving for business. Prerequisite: Working knowledge of personal computers, Microsoft Windows, and word Processing.
 

CIS 290  INTRODUCTION TO NETWORK ADMINISTRATION 4
A study of network administration using a local area network operating system. Covers network concepts, installation, organization of the server and workstations, and management and enhancement of the network. Prerequisites: CIS 120, CIS 130 or permission of instructor.
 

CIS 301  MANAGEMENT INFORMATION SYSTEMS 4
Survey of the fundamental concepts of the computer as a tool for the individual and business and an overview of Information Systems for E-Commerce. Topics include the history of computers, technology, societal and ethical issues and structure of information systems that support a wide range of organizational functions. Includes the development, operation, and evaluation of information systems, along with ethical, managerial, and international issues. Prerequisite: CIS 140.
 

CIS 315  SYSTEMS ANALYSIS AND DESIGN 4
A study of the systems development life cycle of analysis, design, development, implementation and evaluation. This course emphasizes analysis and design of information systems to meet today’s business needs. Prerequisite: CIS 130.
 

CIS 330  PROGRAMMING FOR E-COMMERCE 4
Advanced programming concepts and techniques with a focus on client server computing for E-Commerce. The class will use Visual Basic, JavaScript, XHTML, or other web oriented tools. Prerequisite: CIS 230.
 

CIS 350  TELECOMMUNICATIONS 4
Study of telecommunication technology, ethics, devices, and industry. Includes telephone-related services, voice mail, teleconferencing, facsimile transmission, electronic mail, advanced networking technologies, data communications, cellular services, and data security. Prerequisite: CIS 120 or permission of instructor.
 

CIS 390  INTERMEDIATE NETWORK ADMINISTRATION 4
An intermediate course in the tools of E-Commerce, including installation, configuration, and maintenance of the hardware and software of a local area network, Internet protocols, web servers, and Internet service providers. Prerequisites: CIS 130 and CIS 290 . Will be offered 2003-2004.
 

CIS 440  DATABASE MANAGEMENT SYSTEMS 4
Concepts and methods in the management of the organizational data resource. Includes database management objectives, selection, acquisition, design, definition, creation, update, maintenance, revision, and use; role of the database administrator; database integrity, security, and privacy. Prerequisite: CIS 140, CIS 301, 315 strongly recommended. Will be offered 2003-2004.
 

CIS 450  ADVANCED NETWORK ADMINISTRATION 4
Advanced study of the networking and Internetworking environment. This course includes such topics as middleware, multiple networks, security, performance, protocols, and client/server technology. Prerequisite: CIS 390. Will be offered 2003-2004.
 

CIS 489  E-COMMERCE SYSTEMS DEVELOPMENT 4
A capstone course that integrates the breadth of knowledge of Computer Information Systems and the common body of business knowledge. The primary focus is the development of a computerized information system that solves an organizational information problem. This includes systems analysis and design, programming, database design and development, web page development, client-server computing, and network administration within an organizational environment. Prerequisite: Senior CIS major.
 

CIS 494  COOPERATIVE EDUCATION/INTERNSHIP 1-4
Individual contract arrangement involving students, faculty, and cooperating businesses to gain practical experience in off-campus setting. Allows the student to apply advanced classroom learning. Graded S or NC. No credit will be allowed toward the major for the B.A. in Business. A reaction paper is required. Prerequisites: Junior or Senior standing and approval by School of Business faculty.
 

ECONOMICS (ECON)


ECON 204  FUNDAMENTALS OF ECONOMICS 4
Deals with basic concepts in economics for the liberal arts and social sciences. Topics covered include the basic financial system, fiscal and monetary policy of the U.S. government, income distribution, poverty, education, and environmental concerns. Course does not apply toward the fulfillment of the economics requirement for business majors.
 

ECON 211  PRINCIPLES OF MACROECONOMICS 4
Deals with basic concepts of macroeconomics. Topics covered include the concept of supply and demand, the U.S. financial system, aggregate economic activities such as the level of employment, price levels, and the gross national product. The course also examines fiscal and monetary policies of the U.S. government and their impact on the economy.
 

ECON 212  PRINCIPLES OF MICROECONOMICS 4
Deals with basic concepts in microeconomics. Topics include the theory of rational consumer behavior, application of the factors of production, labor markets, and the implication of market failures. Prerequisite: ECON 211 or equivalent.
 

ECON 441  FINANCIAL INSTITUTIONS AND MARKETS (or FINA 441) 4
Study of the functional activities of the institutions and markets that comprise the American financial system; emphasizes the nature and functions of money, credit and banking. Prerequisite: ECON 211 or permission of instructor. Offered even years only.
 

ECON 488  INTERNATIONAL TRADE AND FINANCE (or FINA 488) 4
Study of alternative theories on trade, analyzes theoretical impact of trade on employment, economic growth and welfare, and the implications of protectionism on the economy; also studies the foreign exchange systems, and the conduct of monetary policy in an open economy. Prerequisites: ECON 211, 212, and GBUS 263 or permission of instructor. Offered even years only.
 

FINANCE (FINA)


FINA 101  PERSONAL FINANCE 2
Introduction to personal financial planning and management. Topics include cash and risk management, investment and tax planning, retirement and estate planning, personal financial ethics, and stewardship.
 

FINA 351  FINANCIAL MANAGEMENT 4
Study of the fundamental principles of financial policy in the organization and management of corporate enterprises. Prerequisite: ACCT 202; CIS 140 or permission of instructor.
 

FINA 365  INSURANCE 4
Study of the principles of insurance, types of insurance, insurance contracts, and risk management for individuals and business firms. Offered odd years only.
 

FINA 367  REAL ESTATE 4
Survey of the basic principles of real estate ownership, acquisition, finance, valuation, investment, property management, and sales. Recommended FINA 351 and GBUS 361, 362. Offered even years only.
 

FINA 441  FINANCIAL INSTITUTIONS AND MARKETS (or ECON 441) 4
Study of the functional activities of the institutions and markets that comprise the American financial system; emphasizes the nature and functions of money, credit, and banking. Prerequisite: ECON 211 or permission of instructor. Offered even years only.
 

FINA 451  INVESTMENTS 4
Study of the principles of making sound investments in the securities markets, managing investment portfolios, and evaluating securities; the function of speculation, the hedging operation, and the evaluation of market risks. Recommended FINA 351. Offered even years only.
 

FINA 488  INTERNATIONAL TRADE AND FINANCE (or ECON 488) 4
Study of alternative theories on trade, analyzes theoretical impact of trade on employment, economic growth and welfare, and the implications of protectionism on the economy; also studies the foreign exchange systems, and the conduct of monetary policy in an open economy. Prerequisites: ECON 211, 212, and GBUS 263 or permission of instructor. Offered even years only.
 

FINA 494  COOPERATIVE EDUCATION/INTERNSHIP 1-4
Individual contract arrangement involving students, faculty, and cooperating businesses to gain practical experience in off-campus setting. Allows the student to apply advanced classroom learning. Graded S or NC. No credit will be allowed toward the major for the BA in Business. A reaction paper is required. Prerequisites: FINA 351 and one other business course approved by adviser and approval by the School of Business faculty.
 

GENERAL BUSINESS (GBUS)


GBUS 160  INTRODUCTION TO BUSINESS 4
Introductory course designed to acquaint students with the varied activities and diverse roles that make up the American business system. Includes glimpses of many business career opportunities. Not open to senior business majors.
 

GBUS 263  BUSINESS STATISTICS 4
Survey of descriptive and inferential statistics with emphasis on business and economics applications. Includes probability, probability distributions, sampling distributions, estimation and hypothesis testing. Prerequisite: MATH 123 or 181. Strongly recommended: CIS 140.
 

GBUS 270  BUSINESS COMMUNICATIONS 3
Study of the principles basic to effective presentations in the business setting and the practice of these principles utilizing presentation software. Prerequisite: SPCH 101, and ENGL 122.
 

GBUS 361  BUSINESS LAW I 4
An introduction to the judicial system, sources of law, and the legal environment in which individuals and business must operate. Subjects covered include contracts, agency, property, credit, bankruptcy, wills and estates.
 

GBUS 362  BUSINESS LAW II 4
Continues the study of the legal environment with emphasis on business and the Uniform Commercial Code. Subjects covered include sales, commercial paper, international business law, business organizations, and governmental regulation of business. Prerequisite: GBUS 361
 

GBUS 366  OPERATIONS MANAGEMENT AND PRODUCTION 4
The application of management principles and mathematical techniques to production problems and decisions faced in both manufacturing and service organizations. Topics include forecasting, linear programming, network models, queues, transportation and assignment problems, inventory models, production scheduling, quality control, layout, and maintenance problems. Prerequisite: GBUS 263 .
 

GBUS 370  Advanced BUSINESS COMMUNICATIONS 3
Study of the principles basic to effective and ethical written business communication. Emphasis is placed on individual and team communication and includes letters, memos, reports, and proposals. Additional topics include employment messages and intercultural communication. Prerequisites: GBUS 270, ENGL 223.
 

GBUS 463  BUSINESS ENVIRONMENT AND ETHICS 3
Introduces students to the interplay between organizations and their technological, economic, social, and political environments. The impact of a dynamic environment upon the firm is explored, and appropriate organizational responses are assessed. Ethical considerations of business decisions are examined in light of a Christian value system. Case studies. Open to Senior Business majors and minors only.
 

GBUS 495  COLLOQUIUM 0
Lecture series on current business practice. Business degree candidates must satisfactorily complete six quarters during their sophomore through senior years. Graded S or NC.
 

MANAGEMENT (MGMT)


MGMT 275  MANAGEMENT OF SMALL BUSINESS 4
Introduction to various concepts peculiar to the small business enterprise. Recommended prerequisite: ACCT 203 .
 

MGMT 360  OFFICE SYSTEMS MANAGEMENT 4
Study of the interrelationship of people, organizations, and technologies that form the systems within business, along with trends that will influence future development and management of office systems. Emphasizes analysis of managerial, technical, and administrative support systems. Offered even years only.
 

MGMT 371  MANAGEMENT AND ORGANIZATIONAL BEHAVIOR 4
Introduction to the concepts of effective management in organizational settings from an individual and macro-systems perspective. Primary emphases include the organizational processes necessary for organizational effectiveness (planning, organizing, directing, and controlling), the nature of individual and group behavior, and the role of management in facilitating a mutually satisfying fit between employee needs and organizational requirements.
 

MGMT 372  HUMAN RESOURCES MANAGEMENT 4
A survey of objectives and problems associated with personnel management in organizations. Primary emphases include human resources planning and forecasting, job analysis and evaluation, and personnel recruitment. Topics address employee selection and assessment, training and development, performance evaluation, compensation and benefits, grievance procedures, and disciplinary actions. Prerequisite: MGMT 371.
 

MGMT 376  EMPLOYEE RECRUITMENT AND SELECTION 4
Study of the theoretical and practical aspects of designing and administering a staffing program. Prerequisite: MGMT 372. Offered even years only.
 

MGMT 377  EMPLOYEE AND MANAGEMENT RELATIONS 4
Study of terminology, laws, court rulings, rights, and procedures as they relate to employees, unions, and management. The responsibility of human resource managers in meeting the expectations of these different stakeholders is emphasized. Prerequisites: GBUS 361, MGMT 371, MGMT 372. Offered even years only.
 

MGMT 379  COMPENSATION AND BENEFITS MANAGEMENT 3
Study of procedures used in compensation and benefits management, including incentive and merit pay, pay satisfaction, compensation legislation, employee assistance programs, health and safety concerns, and the distribution of benefits. Prerequisites: MGMT 371, MGMT 372 , GBUS 361. Offered odd years only.
 

MGMT 472  TRAINING AND DEVELOPMENT 4
This class examines needs and characteristics of organizations' employees and the role of business training. Students will develop, implement, and evaluate training seminars. Offered odd years only.
 

MGMT 476  MOTIVATION AND LEADERSHIP 4
Advanced topics dealing with individual and organizational factors affecting employee motivation, performance, and satisfaction. Specific attention given to group dynamics, reward systems, and leadership roles. Case studies. Recommended: MGMT 371.
 

MGMT 488  INTERNATIONAL MANAGEMENT 4
An analysis of organizational and operating problems associated with managing a business across international borders. Prerequisite: MGMT 371. Offered odd years only.
 

MGMT 489  STRATEGIC MANAGEMENT 4
A study of business operations from an integrated viewpoint. Knowledge from the functional areas of business is applied to strategic issues and problems found in several organizational settings. Library research, business simulations, in-depth case analyses, and formal presentations required. Prerequisites: business core requirements completed or concurrently taken.
 

MGMT 494  COOPERATIVE EDUCATION/INTERNSHIP 1-4
Individual contract arrangement involving students, faculty, and cooperating businesses to gain practical experience in off-campus setting. Allows the student to apply advanced classroom learning. Graded S or NC. No credit will be allowed toward the major for the BA in Business. A reaction paper is required. Prerequisites: MGMT 371 and one other business course approved by adviser and approval by School of Business faculty.
 

MARKETING (MKTG)


MKTG 381  PRINCIPLES OF MARKETING 4
An overview of the field of marketing which includes marketing management, the impact of marketing on strategy in business organizations and hands-on experience in collecting customer information and satisfying customer needs. Prerequisite: ECON 212 or permission of instructor.
 

MKTG 383  PRINCIPLES OF ADVERTISING 4
A study of the principles of advertising creation and planning, copywriting, media selection, budgeting, layout, and design. The advantages and disadvantages of advertising in-house and through agencies are compared. Recommended: MKTG 381 .
 

MKTG 384  CONSUMER BEHAVIOR 3
A study of why, when and how consumption occurs at both individual and group levels. Recommended: MKTG 381, PSYC 130.
 

MKTG 385  PROFESSIONAL SELLING AND NEGOTIATION STRATEGY 4
Study of effective sales techniques focusing on building long-term relationships with customers and creating a win for all players in a sales situation. Includes principles of bidding, negotiation strategy, and problem resolution. Offered odd years only.
 

MKTG 451  MARKET SURVEY METHODS 4
Introduction to collecting market information from secondary and primary sources. The focus of the class is on market surveys: Writing survey instruments, evaluating their effectiveness, data entry and analysis, and developing recommendations for marketing management and business strategies. Recommended: GBUS 263, MKTG 381 .
 

MKTG 478  MARKETING INDEPENDENT PROJECT 2; 4
Design and implementation of a marketing project. Prerequisite: MKTG 381.
 

MKTG 481  PUBLIC RELATIONS 4
An overview of public relations from the perspectives of business and communication; includes history, theory, and hands-on examples. Covers the basics of public relations writing and analyzes a firm’s public relations in detail.
 

MKTG 486  MARKETING OF NOT-FOR-PROFITS 4
An examination of the unique marketing needs of not-for-profit institutions and the application of various strategic marketing methods. In various quarters different segments of not-for-profit organizations will be the focus: fine arts, health care, education, social service or churches. May be repeated for credit when topics vary. Offered odd years only.
 

MKTG 488  INTERNATIONAL MARKETING STRATEGY 4
Marketing to and in a global marketplace. Emphasizes the impact different cultures, laws, business practices, perceptions, products, and governments have on the strategic marketing plan. Prerequisite: MKTG 381 or permission of instructor. Offered odd years only.
 

MKTG 489  MARKETING ISSUES AND STRATEGIES 4
A capstone course incorporating marketing strategy and applying it to an entire organization using either a marketing audit, new business start-up or other extensive class-wide project. Also includes the study of current business publications and classic business strategy literature. Prerequisite: Open only to business majors and marketing minors with senior standing.
 

MKTG 494  COOPERATIVE EDUCATION/INTERNSHIP 1-4
Individual contract arrangement involving students, faculty, and cooperating businesses to gain practical experience in off-campus setting. Allows the student to apply advanced classroom learning. No credit will be allowed toward the B.A. in Business. A reaction paper is required. Prerequisites: MKTG 381 and one other business course approved by adviser and approval by School of Business faculty. Graded S or NC.