WEB MASTER

`The goal of a Webmaster is to design, implement and maintain an effective World Wide Web site.  To achieve this, a Webmaster must possess knowledge of fields as diverse as network configuration, interface and graphic design, software development, business strategy, writing, marketing and project management.  Because the function of a Webmaster encompasses so many areas, the position is often not held by a single person but by a team of individuals.'' -- Webmaster's Guild (SHUTDOWN)


A recent poll of leading technology companies turned up 33 separate job categories some of which are the following:

  •  Internet strategist -- $121,200. Develops strategy for use of the Internet in support of division or company goals. Requires a bachelor's degree in computer science, business or marketing and three to five years experience in information systems design.
  • Electronic commerce manager -- $120,100. Manages Internet commerce for a business unit. Requires bachelor's degree in computer science or business, plus several years of experience in defining business systems.
  • Web publisher -- $78,500. Directs staff that produces content for Web projects. Requires bachelor's in design or communications, seven to 10 years of production management, and one year of Web experience.
  • Internet engineer -- $76,700. Acts as technical resource for company's Internet unit. Requires bachelor's degree in computer science and five years of software experience, including two years of Internet experience.
  • Forum manager -- $50,300. Manages an Internet chat room. Requires basic knowledge of online tools and company policies.
  • Web editor -- $47,400. Develops content for Web sites. Requires bachelor's degree in English, journalism experience and knowledge of HTML (hypertext markup language) and Web-page design.
  • Graphic artist -- $45,200. Uses online tools to solve routine technical design problems. Requires bachelor's degree in related field and knowledge of digital design tools.

From: American Electronics Association 4/20/1998.

If you want to prepare for a career as a Webmaster, schedule as many of the following courses as possible.  Go for depth in either business skills, content management and design, or technical skills and make sure to have enough breadth by taking some courses in the other areas. 
 

BUSINESS SKILLS (strategy and marketing)
ACCT 201-203  
ACCT 335  
ACCT 435
Principles of Accounting  
Personal Income Tax  
Advanced Income Tax
9  
4  
4
ECON 204  
ECON 211  
ECON 212  
ECON 488
Fundamentals of Economics  
Principles of Macroeconomics  
Principles of Microeconomics  
International Trade and Finance (or FINA 488)
2  
3  
3  
4
GBUS 160  
GBUS 361  
GBUS 362  
GBUS 366
Introduction to Business  
Business Law I  
Business Law II  
Operations Management and Production
4  
4  
4  
4
MGMT 371  
MGMT 471  
MGMT 476
Management and Organizational Behavior  
Organizational Change and Development  
Motivation and Leadership
4  

4
MKTG 381  
MKTG 383  
MKTG 488
Principles of Marketing  
Principles of Advertising 
International Marketing Strategy
4  
4  
4
CONTENT MANAGEMENT & DESIGN SKILLS (web site development)
 Audio and video technology
COMM 235  
COMM 301
Introduction to Video  
Audio Production
4  
4
Writing and editing
JOUR 245  
JOUR 247  
JOUR 350
Newswriting  
Copy Editing  
Writing for Public Information
4  
3  
3
Graphic design
ART 161-163  
GRPH 255  
GRPH 263  
GRPH 270  
GRPH 335  
PHTO 156
Design  
Desktop Publishing  
Webpage Design and Construction  
Computer Composition  
Digital Imaging  
Principles of Photography
9  
4  
3  
4  
4  
3
TECHNICAL SKILLS (developer, administrator, networking, security, e-commerce) 
Contact the Computer Science Department or the Business (CIS) Department for more details
Database management systems  
Transaction processing  
Operating systems 
  • Unix
  • MS-NT
Systems Administration & Networking 
  • UNIX operating system
  • Kernel tuning
  • Unix tools
  • Security issues (Unix, Network & WWW)
  • Web server installation, configuration and operation
  • Internet applications (WWW, FTP, Telnet, mail, MIME types)
  • List server configuration
Programming 
  • C, C++, Java
  • Unix shell
  • CGI programming
  • Perl, Java script
  • sed
  • grep
  • awk
  • Visual Basic
PSYCHOLOGY
PSYC 130  
PSYC 266
General Psychology  
Learning and  Behavior
4  
3


Page maintained by Jonathan Duncan
Last update on December 2, 2009