Marketing Concentration

This concentration is part of the Bachelor of Business Administration degree.  For information about the general study and business core requirements, go here.

General Description:

The Marketing Concentration focuses on the fundamental objective of any business, which is to market its products or services profitably. Marketing managers develop the firm's detailed marketing strategy. Careers in marketing include sales retailing, advertising, marketing management, public relations and marketing research.

Requirements:  (For course descriptions, go here.)

MKTG 383Principles of Advertising4
MKTG 384Consumer Behavior4
MKTG 385Sales Management4
MKTG 451Market Research Methods4
MKTG 481Public Relations4
MKTG 487Marketing Management4
MKTG 488Global Management and Marketing4
MKTG 494Internship0-4
 Electives may be chosen from business, communications, art, psychology and graphic courses.4-8
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Last update on September 25, 2014