This concentration is part of the Bachelor of Business Administration degree. For information about the general study and business core requirements, go here.
The Marketing Concentration focuses on the fundamental objective of any business, which is to market its products or services profitably. Marketing managers develop the firm's detailed marketing strategy. Careers in marketing include sales retailing, advertising, marketing management, public relations and marketing research.
Requirements: (For course descriptions, go here.)
|MKTG 383||Principles of Advertising||4|
|MKTG 384||Consumer Behavior||4|
|MKTG 385||Sales Management||4|
|MKTG 451||Market Research Methods||4|
|MKTG 481||Public Relations||4|
|MKTG 487||Marketing Management||4|
|MKTG 488||Global Management and Marketing||4|
|Electives may be chosen from business, communications, art, psychology and graphic courses.||8|
Last update on September 25, 2013